Name:
Melina Palmer

Company:
The Brainy Business

Title:
Founder of The Brainy Business, Podcaster, Speaker, Former Defying Gravity Founder

Area of Expertise:
Behavioral Economics

Website:
https://thebrainybusiness.com/

Email:
melina@thebrainybusiness.com

Speaking Topic #1:
Consumers Are Weird: How Irrational Behavior Impacts Your Business

The human brain is led by its subconscious processing – which means people to make illogical and irrational decisions. Unfortunately, we use our conscious brains to build our companies, strategies, products and positioning – causing a misalignment. While human behavior is not always rational, it is very predictable.

Melina shares relatable examples using concepts from Behavioral Economics, and at this event you will learn about:

• Loss aversion
• Anchoring & Adjustment
• Availability
• Relativity

Speaking Topic #2:
What Your Customer Wants and Can’t Tell You

Humans are illogical beings who make irrational choices, but their behavior is very predictable when you understand the brain. The landscape is changing – behavioral economics is being implemented in companies around the world, which means companies of all sizes must change as well. The best thing is, the change will result in a benefit for customers and employees.

In this powerful presentation, you will learn:

• What behavioral economics is and why it matters in your business
• A few key concepts that everyone in business should know
• Melina’s “Behavioral Baking” framework for beginning to apply this into your work immediately

Speaking Topic #3:
Change Is Hard: But Does It Have To Be?

Did you know the average person makes 35,000 decisions a day? This is only possible because the brain uses rules to streamline the process. Change breaks those rules, often resulting in friction, fear, and freezing. But it doesn’t have to be this way. Imagine how much smoother projects and team dynamics could be if you understood the rules each brain used to make those decisions (and could work with them instead of with what you think “should” work). In this session based on groundbreaking insights from her book, What Your Employees Need and Can’t Tell You, applied behavioral economist Melina Palmer shares insights from brain science to help everyone increase their influence and make it so anyone they work with can be naturally better at change.
Takeaways:

• An introduction to how the brain really works when faced with change
• Insights into key biases and concepts the subconscious brain uses to make decisions
• Some key tweaks anyone can make so others will be more likely to be receptive to their ideas and change initiatives

Hometown:
Olympia, Washington

Will Travel:
Locally & Nationally

Speaking Sample: