Melina Palmer

  • Name:
    Melina Palmer

  • Company:
    The Brainy Business

  • Title:
    Founder of The Brainy Business, Podcaster, Speaker, Former Defying Gravity Founder

  • Area of Expertise:
    Behavioral Economics

  • Speaking Topic #1:
    Consumers Are Weird: How Irrational Behavior Impacts Your Business

    The human brain is led by its subconscious processing – which means people to make illogical and irrational decisions. Unfortunately, we use our conscious brains to build our companies, strategies, products and positioning – causing a misalignment. While human behavior is not always rational, it is very predictable.

    Melina shares relatable examples using concepts from Behavioral Economics, and at this event you will learn about:

    • Loss aversion
    • Anchoring & Adjustment
    • Availability
    • Relativity
  • Hometown:
    Tum Water, Washington

  • Will Travel:
    Nationally or Locally

  • Speaking Sample:

Melina Palmer, host of The Brainy Business Podcast, has dedicated her career to seeking answers to these questions for herself and her clients. The first individual to graduate from the University of Washington’s Global Honors Program with a degree in business, her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India. A lifelong learner, she went on to pursue a Master’s in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges. A Filene i3 alumna, she loves to bring innovative practices to organizations and help bring BE concepts from academia into application. At The Brainy Business, Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing messages “brain friendly” to increase engagement and ROI.

Melina also loves to sing, and says singing the anthem at a Mariner’s game is one of the coolest things she has done so far.

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